Content Marketing In A Week

John Murray Press

Brand new product\nFree UK standard delivery 2-3 days from despatch\nTracked secure courier\nPlease check delivery times at top of listing\nBookCurl is a family bookseller - thank you for your business\n\n***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***\n\nContent marketing just got easier\nContent marketing is one of today''s growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It''s a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.\n\nIn this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistA