Marketing In A Week
John Murray Press
Brand new product\nFree UK standard delivery 2-3 days from despatch\nTracked secure courier\nPlease check delivery times at top of listing\nBookCurl is a family bookseller - thank you for your business\n\nGreat marketing just got easier\nMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.\n\nToday''s business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about mare
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