Research Methods in Tourism, Hospitality and Events Managemen... - 9781473919143

Sage Publications Ltd

Research Methods in Tourism, Hospitality and Events ManagementAuthor(s): Paul Brunt, Susan Horner, Natalie Semley\nFormat: Hardback\nPublisher: SAGE Publications Ltd, United Kingdom\nImprint: SAGE Publications Ltd\nISBN-13: 9781473919143, 978-1473919143\nSynopsis\nIn Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the wholeresearch process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional by-hand methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.\n\nThe book is complemented by examples of tourism .