Advancing Higher Education by Michael J. Worth, Matthew T. La... - 9781475845020

Advancing Higher EducationNew Strategies for Fundraising, Philanthropy, and Engagement\nAuthor(s): Michael J. Worth, Matthew T. Lambert\nFormat: Paperback\nPublisher: Bloomsbury Publishing Plc, United States\nImprint: Rowman & Littlefield\nISBN-13: 9781475845020, 978-1475845020\nSynopsis\nFacing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: What is working now? Where are we going? What will the future of advancement look like?\n\nThe books twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.\n\nThis book is focused on higher education and institu.