Physicians of the Future – Doctor–Influencers, Patient–Consumers, and the Busin…
Physicians of the FutureDoctor-Influencers, Patient-Consumers, and the Business of Functional Medicine\nAuthor(s): Rosalynn A. Vega\nFormat: Hardback\nPublisher: University of Texas Press, United States\nImprint: University of Texas Press\nISBN-13: 9781477328675, 978-1477328675\nSynopsis\nThe first scholarly exploration of the forums, practice, and economics of functional medicine.\n\nPhysicians of the Future interrogates the hidden logics of inclusion and exclusion in functional medicine (FM), a holistic form of personalized medicine that targets chronic disease. Rosalynn Vega uncovers how, as wounded healers, some FM practitioners who are former chronic disease sufferers turn their illness narratives into a form of social capital, leveraging social media to relate to patients and build practices as doctor-influencers. Arguing that power and authority operate distinctly in FM when compared to conventional medicine, largely because FM services are paid for out of pocket by socioecono.
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