Creator Culture - 9781479817979

Creator CultureAn Introduction to Global Social Media Entertainment\nAuthor(s): Stuart Cunningham, David Craig, Nancy K. Baym\nFormat: Paperback\nPublisher: New York University Press, United States\nImprint: New York University Press\nISBN-13: 9781479817979, 978-1479817979\nSynopsis\nExplores new perspectives on social media entertainment\n There is a new class of cultural producersYouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and otherswho are part of a rapidly emerging and highly disruptive industry of monetized \""user-generated\"" content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied.\n In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readl