After Mass Media by Amanda D. Lotz - 9781479833900

New York University Press

After Mass MediaStorytelling for Microaudiences in the Twenty-First Century\nAuthor(s): Amanda D. Lotz\nFormat: Paperback\nPublisher: New York University Press, United States\nImprint: New York University Press\nISBN-13: 9781479833900, 978-1479833900\nSynopsis\nExplores the cultural role of screen storytelling in society\n With significant evolutions in digital technologies and media distribution in the past two decades, the business of storytelling through screens has shifted dramatically. In the past, blockbuster movies and TV shows like Friends aimed first for domestic mass audiences, although the biggest hits circulated globally. Now, transnational distribution plays a primary role and imagined audiences are global. At the same time, the once-mass audience has significantly fragmented to enable an expansion in the range of commercially viable stories, as evident in series as varied as Atlanta, Better Things, and dozens of others that are not widely known, but deeply loved by thei.