Controlling the Message – New Media in American Political Campaigns Farrar–myers
Controlling the Message\nby Victoria A. Farrar\u2013myers\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Victoria A. Farrar\u2013myers\nTitle: Controlling the Message\nFormat: Paperback\nLanguage: English\nTopic: Abnormal psychology\nPublisher: New York University Press\nPublication year: 2015\nISBN-13: 9781479867592\nISBN-10: 1479867594\nRRP: \u00A323.99\n\n------------------------------\nDescription\n------------------------------\nChoice Outstanding Academic Title of 2016From the presidential race to the battle for the office of New York City mayor, American political candidates' approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens.
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