The Identity Trade – Selling Privacy and Reputation Online Draper Hardback

The Identity TradeSelling Privacy and Reputation Online\nAuthor(s): Nora A. Draper\nFormat: Hardback\nPublisher: New York University Press, United States\nImprint: New York University Press\nISBN-13: 9781479895656, 978-1479895656\nSynopsis\nThe successes and failures of an industry that claims to protect and promote our online identities\n What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identitya form of cultural currency.\n The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer p.