Understanding Global Cultures : Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity

SAGE Publications Inc

Understanding Global CulturesMetaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity\nAuthor(s): Martin J. Gannon, Rajnandini K. Pillai\nFormat: Paperback\nPublisher: SAGE Publications Inc, United States\nImprint: SAGE Publications Inc\nISBN-13: 9781483340074, 978-1483340074\nSynopsis\nIn the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinc.