Focus Groups by Mary Anne Anne Casey SPIRAL-BOUND 9781483365244

SAGE Publications Inc

Master the art of applied research with 'Focus Groups: A Practical Guide for Applied Research' by Richard A. Krueger. This comprehensive guide offers actionable insights and proven methodologies for conducting successful focus groups. Whether you're a student, researcher, or professional, this book equips you with the knowledge to design, moderate, and analyze focus group data effectively. Learn how to: * Plan and structure your focus group sessions. * Develop effective moderator guides and questioning techniques. * Recruit and manage participants. * Analyze and interpret qualitative data. * Apply findings to real-world research scenarios. This essential resource provides practical advice and real-world examples to help you gather meaningful insights and drive informed decision-making. Ideal for market researchers, sociologists, psychologists, and anyone involved in qualitative research. Focus Groups: A Practical Guide for Applied Research, Richard A. Krueger, SAGE Publications Inc, Spiral Bound, Applied Research Guide, Qualitative Research, Focus Group Moderation, Data Analysis.