Innovation Tools Handbook, Volume 2

Name: Innovation Tools Handbook, Volume 2
Brand: Taylor & Francis

Taylor & Francis

In today\u2019s fast-moving, high-technology environment, the focus on quality has given way to a focus on innovation. From presidents of the United States to presidents of Fortune 500 companies, it is clear that everyone thinks innovation is extremely important. The challenge is that few people stop to define why innovation is important\u2014to understand what\u2019s driving the need for more innovation. We all agree that more frequent innovation is important, even necessary.\n\nThere is actually a growing body of evidence that indicates that looking outside of your company (rather than purely looking internally) and to customers\u2019 needs, using the tools in this Handbook, will lead to more innovative ideas. Responding to customers\u2019 needs is the key to a successful business. You can use these tools to talk to customers\u2014satisfied ones, unsatisfied ones, potential customers, people who would never buy your product or service, and also people you have never considered as a.