Understanding Public Opinion Polls

CRC Press

Understanding Public Opinion PollsAuthor(s): Jelke Bethlehem\nFormat: Paperback\nPublisher: Taylor & Francis Inc, United States\nImprint: Chapman & Hall/CRC\nISBN-13: 9781498769747, 978-1498769747\nSynopsis\nPolls are conducted every day all around the world for almost everything (especially during elections). But not every poll is a good one. A lot depends on the type of questions asked, how they are asked and whether the sample used is truly representative. And these are not the only aspects of a poll that should be checked. So how does one separate the chaff from the wheat? \n\nThats where Understanding Public Opinion Polls comes in. Written by a well-known author with over thirty years of experience, the book is built around a checklist for polls that describes the various aspects of polls to pay attention to if one intends to use its results. By comprehensively answering the questions in the checklist, a good idea of the quality of the poll is obtained.\n\nFeatures:\n\nP.