Visual Merchandising and Display - 9781501315367

Bloomsbury Publishing PLC

Visual Merchandising and DisplayBundle Book + Studio Access Card\nAuthor(s): Martin M. Pegler, Anne Kong\nPublisher: Bloomsbury Publishing PLC, United Kingdom\nImprint: Fairchild Books\nISBN-13: 9781501315367, 978-1501315367\nSynopsis\nVisual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job.\n\nNew to this Edition:\n\n- Contains six new case studies and extensively revised and updated images\n- New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms ln