Protest Politics in the Marketplace – Consumer Activism in the Corporate Age

Protest Politics in the MarketplaceConsumer Activism in the Corporate Age\nAuthor(s): Caroline Heldman\nFormat: Hardback\nPublisher: Cornell University Press, United States\nImprint: Cornell University Press\nISBN-13: 9781501709203, 978-1501709203\nSynopsis\nProtest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives.\n\n Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends de.