Pop City : Korean Popular Culture and the Selling of Place

Cornell University Press

Pop City\nby Youjeong Oh\nHardback\nEnglish\n\nDelivery\nUsually delivered in 8\u20139 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Youjeong Oh\nTitle: Pop City\nFormat: Hardback\nLanguage: English\nTopic: Social and cultural anthropology\nPublisher: Cornell University Press\nPublication year: 2018\nISBN-13: 9781501730719\nISBN-10: 1501730711\n\n------------------------------\nDescription\n------------------------------\n\nPop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culturefeatured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture.\nBy analyzing the process of culture-featured place marketing, Pop City shows that urban spaces are p.