Happy Meat: The Sadness and Joy of a Paradoxica. Baumann, Baumann, Kenn PB**

Stanford University Press

Happy MeatThe Sadness and Joy of a Paradoxical Idea\nAuthor(s): Shyon Baumann, Emily Huddart Kennedy, Josee Johnston, Merin Oleschuk\nFormat: Paperback\nPublisher: Stanford University Press, United States\nImprint: Stanford University Press\nISBN-13: 9781503642836, 978-1503642836\nSynopsis\nNorth Americans love eating meat. Despite the increased awareness of the meat industry's harmsviolence against animals, health problems, and associations with environmental degradationthe rate of meat eating hasn't changed significantly in recent years. Instead, what has emerged is an uncomfortable paradox: a need to square one's values with the behaviors that contradict those values.\n\n Using a large-scale, multidimensional, and original dataset, Happy Meat explores the thoughts and emotions that underpin our moral decision-making in this meat paradox. Conscientious meat-eaters turn to the notion of \""happy meat\"" to make sense of their behaviors by consuming meat they see as more healthy, ethic.