Content Analysis : An Introduction to Its Methodology

Name: Content Analysis : An Introduction to Its Methodology
Brand: SAGE Publications Inc

SAGE Publications Inc

Content AnalysisAn Introduction to Its Methodology\nAuthor(s): Klaus Krippendorff\nFormat: Paperback\nPublisher: SAGE Publications Inc, United States\nImprint: SAGE Publications Inc\nISBN-13: 9781506395661, 978-1506395661\nSynopsis\nWhat matters in peoples social lives? What motivates and inspires our society? How do we enact what we know?\n\nSince the first edition published in 1980, Content Analysis has helped shape and define the field. In the highly anticipatedFourth Edition, award-winning scholar and author Klaus Krippendorff introduces readers to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other.