Setting the Agenda – Mass Media and Public Opinion McCombs Hardback Polity Press

Setting the AgendaMass Media and Public Opinion\nAuthor(s): Maxwell McCombs, Sebastian Valenzuela\nFormat: Hardback\nPublisher: John Wiley and Sons Ltd, United Kingdom\nImprint: Polity Press\nISBN-13: 9781509535798, 978-1509535798\nSynopsis\nNews media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and [url] the Agenda, first published in 2004, has become the go-to textbook on this crucial topic. In this timely third edition, Maxwell McCombs a pioneer of agenda-setting research and Sebastin Valenzuela a senior scholar of agenda setting in Latin America have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it,Setting the Agendaalso examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and thei.