The Business of Marketing Research by Rogier Verhulst, Douwe Rademaker

The Business of Marketing Research\nby Marco Vriens\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 6\u20137 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Marco Vriens\nTitle: The Business of Marketing Research\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Cognella, Inc\nPublication year: 2020\nISBN-13: 9781516542772\nISBN-10: 1516542770\n\n------------------------------\nDescription\n------------------------------\nThe Business of Marketing Research presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigor.\n\nThe opening chapter introduces readers to the discipline through discussion of the marketing research industry, the marketing re.