Fashion in theory by Marco Pecorari - 9781526175069

Fashion in theoryHistoricization, subjectivity and practice\nAuthor(s): Marco Pecorari\nFormat: Hardback\nPublisher: Manchester University Press, United Kingdom\nImprint: Manchester University Press\nISBN-13: 9781526175069, 978-1526175069\nSynopsis\nFor Spring Summer 2020, Gucci showed a collection questioning identity politics and capitalism. Rather than the usual explanation of the material, shapes or inspirations behind the collection, the press release handed out at the show quoted the philosopher Michel Foucault and questioned the very nature of fashion itself.\n\n Guccis press release reflects the popularization of critical theory in public discourse and fashion in particular. Philosophers, activists and academics are increasingly recruited to collaborate with luxury brands, and main-stream fashion brands have begun to adopt a discourse about politics and critical thinking using, in their communication, concepts such as resistance, gender fluidity, national identity or cultural.