Writing Creatively for Work or Study by Helen Kara - 9781526178442

Writing Creatively for Work or StudyEasy Techniques to Engage Your Readers\nAuthor(s): Helen Kara\nFormat: Hardback\nPublisher: Manchester University Press, United Kingdom\nImprint: Manchester University Press\nISBN-13: 9781526178442, 978-1526178442\nSynopsis\nA unique guide featuring tips for improving your professional writing through creative formats and techniques.\n\n Workplace writing doesnt have to be dull. In fact, theres evidence that more creative approaches can capture a readers interest and increase the accessibility, comprehension and memorability of the most everyday documents.\n\nWriting creatively for work or study shows you how to apply formats and techniques from creative writing to professional communication. Whether youre creating a business plan, a sales report or terms and conditions, simple principles such as establishing tension, using sensory language and employing well-chosen metaphors can engage a readers emotions, turning a drab piece of prose into somethi.