Retail Marketing Management by Dhruv Grewal - 9781526446855

Retail Marketing ManagementThe 5 Es of Retailing\nAuthor(s): Dhruv Grewal\nFormat: Paperback\nPublisher: SAGE Publications Ltd, United Kingdom\nImprint: SAGE Publications Ltd\nISBN-13: 9781526446855, 978-1526446855\nSynopsis\nIn this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:\n - Entrepreneurial, innovative and customer-centric mindset\n- Excitement\n- Education\n- Experience\n- Engagement\n These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate todays challenging retail environment made up of social media, retailing analytics and online and mobile [url] Marketing Managementis essential reading for students of retailing and marketing, as well as practitioners working in retail today.