Consumer Behaviour by Zubin Sethna, Jim Blythe (Paperback, 2019)

\""Consumer Behaviour\"" by Zubin Sethna and Jim Blythe is a comprehensive textbook published by SAGE Publications in 2019. Focused on the subject of marketing and consumer behaviour, this trade paperback is 576 pages long and written in English. The book covers various aspects of consumer behaviour and is a valuable resource for students and professionals in the field of business and economics. The authors provide insights into how consumers make decisions and how businesses can effectively market their products to meet consumer needs.