Why Face-to-Face Still Matters by Jonathan Reades, Martin Cro... - 9781529216004

Why Face-to-Face Still MattersThe Persistent Power of Cities in the Post-Pandemic Era\nAuthor(s): Jonathan Reades, Martin Crookston\nFormat: Paperback\nPublisher: Bristol University Press, United Kingdom\nImprint: Bristol University Press\nISBN-13: 9781529216004, 978-1529216004\nSynopsis\nWhat makes a great city? Why do people and businesses still value urban life and buildings over a quiet life in the suburbs or countryside? Now might seem a difficult time to make the case for social contact in urban areas\nso why is face-to-face contact still considered crucial to many 21st-century economies? \n\nIn a look back over a centurys-worth of thinking about cities, business and office locations, this accessible book explains their ongoing importance as places that thrive on face-to-face meetings, and in negotiating uncertainty and sealing the deal. \n\nUsing interviews with business leaders and staff from knowledge-intensive, innovation-rich industries, it argues for the continuing value .