The Sage Handbook of Political Marketing HARDBACK 9781529609707

Sage Publications Ltd

Explore the dynamic field of political marketing with 'The Sage Handbook of Political Marketing' by Paul Baines. This comprehensive hardback edition offers in-depth analysis and insights into the strategies and tactics used in contemporary political campaigns. Delve into the intricacies of political branding, public relations, and voter engagement. This handbook is an essential resource for students, academics, and practitioners interested in understanding the evolving landscape of political communication. Key topics covered include: - Campaign strategy and management - Media influence in politics - The role of digital platforms - Public opinion and polling - Ethical considerations in political marketing This definitive guide provides a thorough examination of the theories and practices that shape political landscapes worldwide. A must-have for anyone serious about political science and marketing. Product Summary: Political marketing handbook, hardback edition by Paul Baines from Sage Publications Ltd. Covers campaign strategies, media influence, digital platforms, and public opinion in political communication.