The Psychology Of Attitudes And Attitude

The Psychology Of Attitudes And Attitude

Sage Publications Ltd

Explore the intricate world of human attitudes and how they evolve with 'The Psychology of Attitudes and Attitude Change' by Gregory R. R. Maio. This insightful book delves into the core concepts of attitude formation, the factors influencing attitude persistence, and the psychological mechanisms behind attitude change. Ideal for students, researchers, and anyone interested in social psychology, this paperback offers a comprehensive understanding of a fundamental aspect of human behavior. Learn about cognitive dissonance, persuasion techniques, and the latest research in the field. This book provides a deep dive into: * Theories of attitude formation and structure. * The impact of social influence on attitudes. * Strategies and challenges in attitude change. * Current research and future directions in attitude psychology. Product Summary: Psychology book, attitudes, attitude change, social psychology, Gregory R. Maio, paperback, Gregory R. Maio, The Psychology of Attitudes and Attitude Change.

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