Innovation Management by Sercan Ozcan - 9781529689518

Innovation ManagementPractical Strategies, Processes and Tools for Driving Innovation\nAuthor(s): Sercan Ozcan\nFormat: Hardback\nPublisher: SAGE Publications Ltd, United Kingdom\nImprint: SAGE Publications Ltd\nISBN-13: 9781529689518, 978-1529689518\nSynopsis\nDiscover how organisations manage and foster innovation in this new textbook, which covers hot topics such as sustainable innovation, digital transformation, inclusive innovation and innovation in the public and not-for-profit sectors.\n\nKey features include:\n\n Mini case studies spotlight innovation in practice from a variety of organisations of different sizes, sectors, and geographical locations.\n\n Practical tools and activities encourage readers to explore what they would do in real-life scenarios.\n\n Key chapters examine the intersection of innovation and other business functions, including marketing, R and project management.\n\nThis book is essential reading for undergraduate and postgraduate students studying inno.