Applied Marketing Analytics Using R by Gokhan Yildirim (Paperback Book)

Name: Applied Marketing Analytics Using R by Gokhan Yildirim (Paperback Book)
Brand: Sage Publications Ltd

Sage Publications Ltd

Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it\u2019s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.\n Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage\n\nApplied Marketing Analytics Using R\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note: the price;