Marketing Strategy & Management by Diane M. Phillips (2023, Trade Paperback)

Name: Marketing Strategy & Management by Diane M. Phillips (2023, Trade Paperback)
Brand: Sage Publications Ltd

Sage Publications Ltd

Gain a comprehensive understanding of marketing strategy and management with this essential textbook by Diane M. Phillips. Ideal for students and professionals alike, this book covers key concepts, frameworks, and practical applications needed to develop and implement successful marketing plans. Explore core topics such as market research, segmentation, targeting, positioning, product development, pricing strategies, distribution channels, and promotional tactics. The book provides real-world examples and case studies to illustrate complex theories and demonstrate their practical relevance in today's dynamic business environment. Key Features: * In-depth coverage of marketing strategy and management principles * Authored by recognized expert Diane M. Phillips * Practical examples and case studies for real-world application * Essential resource for students and marketing professionals Marketing Strategy & Management, Diane M. Phillips, Paperback, Textbook, Business, Marketing Book