Marketing and Social Media by Lorri Mon, Christie Koontz - 9781538142950

Marketing and Social MediaA Guide for Libraries, Archives, and Museums\nAuthor(s): Lorri Mon, Christie Koontz\nFormat: Paperback\nPublisher: Bloomsbury Publishing Plc, United States\nImprint: Rowman & Littlefield\nISBN-13: 9781538142950, 978-1538142950\nSynopsis\nMarketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organizations mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, u.