Creating Great Visitor Experiences by Colleen Higginbotham - 9781538150221

Creating Great Visitor ExperiencesA Guide for Museum Professionals\nAuthor(s): Colleen Higginbotham\nFormat: Paperback\nPublisher: Bloomsbury Publishing Plc, United States\nImprint: American Alliance Of Museums\nISBN-13: 9781538150221, 978-1538150221\nSynopsis\nIf a museum is trying to improve visitor satisfaction, grow and diversify their audience, or engage with their community, they must focus on the experience visitors have inside the museum. Unfortunately, some people dont visit museums because they have had a previous negative experience, or they simply dont feel museums are for people like them. Not only do we need to win back those who we havent welcomed properly in the past, we need to be sure we dont turn off any more potential visitors. \nOnce youve decided to prioritize the visitor experience, you may discover that you dont have the tools you need to truly implement change for your visitors. An Executive Director may support the concept but doesnt have the time or specifi.