South Korea's Webtooniverse and the Digital Comic Revolution ... - 9781538153383

South Korea's Webtooniverse and the Digital Comic RevolutionAuthor(s): Brian Yecies, Ae-Gyung Shim \nFormat: Paperback\nPublisher: Bloomsbury Publishing Plc, United States\nImprint: Rowman & Littlefield\nISBN-13: 9781538153383, 978-1538153383\nSynopsis\nThis book investigates the meteoric rise of mobile webtoons also known as webcomics and the dynamic relationships between serialised content, artists, agencies, platforms and applications, as well as the global readership associated with them. It offers an engaging discussion of webtoons themselves, and what makes this new media form so compelling and attractive to millions upon millions of readers. Why have webtoons taken off, and how do users interact with them? Each of the case studies we explore raises interesting questions for both general readers and scholars of new media about how webtoons have become a modern form of popular culture. The book also addresses larger questions about East Asias contributions to global popul.