Global Marketing by Lamont, F. New 9781557868299 Fast Free Shipping<-

Global Marketing\nby Douglas Lamont\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Douglas Lamont\nTitle: Global Marketing\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: John Wiley & Sons Inc\nPublication year: 1995\nISBN-13: 9781557868299\nISBN-10: 1557868298\nRRP: \u00A333.99\n\n------------------------------\nDescription\n------------------------------\nEach chapter in Global Marketing features a unique three-scan model - Competitive Scan, Environmental Scan and Marketing Scan - that provides a consistent framework for analyzing the tremendous variety of global marketing problems. By using one model to determine the similarities and differences of different situations, students are provided with a clearer understanding of how to devise a marketing strategy that works across markets while taking regional diff.