Public Mental Health Marketing

Name: Public Mental Health Marketing
Brand: Taylor & Francis

Taylor & Francis

Contents \nBasic Marketing Principles for Mental Health Professionals\n-- I. The Public as a Target Market\n-- Chronic Mental Illness: Marketing a Wellness Approach at the State and Local Level\n-- The Relationship of Demographic Characteristics and Importance of Services Offered to Unaided Awareness and Recommendation of Public and Private Mental Health Care Providers\n-- Reports From the Field: Public Attitudes Toward People With Chronic Mental Illness: Executive Summary\n-- II. Primary and Secondary Consumers\u2019 Views of the System\n-- Stakeholder Perspectives: Divergent Views of the Mental Health System\n-- III. Referral and Secondary Resource Markets\n-- Using Demographic Segmentation Variables to Identify Financial Donors for Mental Health Services\n-- Employing Local Norms to Identify Potential Referral Agents of Mental Health Care Clients\n-- Evolutionary Changes in the Marketing of Mental Health Products to Government, Business and Industry\n-- IV. Adolescents as a Prevend