Marketing Health Care Into the Twenty-First Century
Taylor & Francis
Contents \nIntroduction: Revolution or Evolution?\n-- The Changing Dynamic\n-- Health Care Market Generations\n-- Health Care Plan Structures and Systems\n-- Critical Factors for Success in the Changing Dynamic\n-- Internal Factors: The Art and Process of Competitive Innovation\n-- External Factors: The Art and Process of Market Excitation\n-- Conclusion\n-- Index > Winston, William; Vitberg, Alan K
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