Fashion Marketing : Theory, Principles & Practice

Bloomsbury Publishing PLC

Explore the dynamic world of fashion marketing with 'Fashion Marketing: Theory, Principles & Practice' by Marianne Bickle. This book delves into how fashion marketing influences all products and consumer behavior, moving beyond traditional focuses to encompass a wide range of industries and personal branding. Discover new methods and technologies for applying contemporary fashion marketing principles to future practices. The book covers branding strategies for individuals, product lines, and single items, providing a comprehensive overview of the field. Key features: * Explores the evolution of fashion marketing from past to present. * Details branding strategies for individuals, products, and brands. * Introduces new methods and technologies relevant to the field. This paperback edition, written in English, is an essential read for anyone interested in the intricacies of how fashion shapes marketing and consumer perception. Summary: Fashion Marketing (Theory, Principles & Practice), Paperback, English, Marianne Bickle, Bloomsbury Publishing PLC, 2010.