Corporate Community Relations by Edmund M. Burke - 9781567201925

Name: Corporate Community Relations by Edmund M. Burke - 9781567201925
Brand: Edmund Burke

Edmund Burke

Corporate Community RelationsThe Principle of the Neighbor of Choice\nAuthor(s): Edmund M. Burke\nFormat: Hardback\nPublisher: Bloomsbury Publishing Plc, United States\nImprint: Praeger Publishers Inc\nISBN-13: 9781567201925, 978-1567201925\nSynopsis\nBurke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage.\n\nThe public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies.