Accounting and Finance for the NonFinancial Executive - 9781574442878

Taylor & Francis

Whether this reader is a newly promoted middle manager or executive, a marketing manager of a small company, an entrepreneur, or small business owner, they need to know how to measure results in dollars and cents. Accounting and Finance for the Nonfinancial Executive prepares them for managerial responsibilities. They will be able to prepare, appraise, evaluate, and approve plans to accomplish departmental objectives and back up their recommendations with carefully prepared financial support. Whether based on marketing, production, or personnel, by learning how to think in terms of finance and accounting readers can intelligently express their ideas. > Have you recently been promoted? Are you starting a new business? Do you suddenly find that you need to know more about finances than you ever expected, but have no time for formal training? If so, you need Accounting and Finance for the Non-Financial Executive. Whether you are a newly promoted middle manager or executive, a marketi.