Married to the Brand : Why Consumers Bond With Some Brands for Life
Gallup Press
Married to the Brand: Why Consumers Bond with Some Brands for Life\nby William J. McEwan\nHardback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: William J. McEwan\nTitle: Married to the Brand: Why Consumers Bond with Some Brands for Life\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Gallup Press\nPublication year: 2005\nISBN-13: 9781595620057\nISBN-10: 1595620052\nRRP: \u00A319.99\n\n------------------------------\nDescription\n------------------------------\n\nCompanies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through elaborate \u201Crelation.
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