Fundamentals of Global Strategy A Business by Cornelis A. De Kluyver PAPERBACK

Fundamentals of Global Strategy A Business Model Approach\nby Cornelis A. De Kluyver\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Cornelis A. De Kluyver\nTitle: Fundamentals of Global Strategy A Business Model Approach\nFormat: Paperback\nLanguage: English\nPublisher: McGraw-Hill Education\nPublication year: 2010\nISBN-13: 9781606490723\nISBN-10: 1606490729\nRRP: \u00A320.99\n\n------------------------------\nDescription\n------------------------------\nThe globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies..