Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

Name: Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits
Brand: Business Expert Press

Business Expert Press

Decision Equity The Ultimate Metric to Connect Marketing Actions to Profits\nby Piyush Kumar\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Piyush Kumar\nTitle: Decision Equity The Ultimate Metric to Connect Marketing Actions to Profits\nFormat: Paperback\nLanguage: English\nPublisher: McGraw-Hill Education\nPublication year: 2011\nISBN-13: 9781606491935\nISBN-10: 1606491938\n\n------------------------------\nDescription\n------------------------------\nIn this book, the authors introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term a.