The Why of the Buy by Patricia Mink Rath PAPERBACK 9781609018986

The Why of the Buy\nby Patricia Mink Rath\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 18\u201319 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Patricia Mink Rath\nTitle: The Why of the Buy\nFormat: Paperback\nLanguage: English\nPublisher: Bloomsbury Publishing PLC\nPublication year: 2014\nISBN-13: 9781609018986\nISBN-10: 1609018982\n\n------------------------------\nDescription\n------------------------------\nHow do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry.\nThe second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and u.