The Shopping Revolution, Updated and Expanded by Barbara E. Kahn PAPERBACK

Wharton Digital Press

Discover essential strategies for retail success in an era of disruption with "The Shopping Revolution, Updated and Expanded Edition." This comprehensive guide by Barbara E. Kahn explores how businesses can navigate and thrive amidst constant change, accelerated by the impact of COVID-19. Packed with updated insights and expanded content, this book offers practical advice and in-depth analysis for retailers looking to adapt and innovate. Learn to understand evolving consumer behavior, leverage new technologies, and build resilient business models. Key topics covered include: * Adapting to market shifts * Understanding consumer psychology * Strategies for e-commerce and omnichannel retail * Building brand loyalty in a digital age "The Shopping Revolution, Updated and Expanded Edition" is an invaluable resource for business leaders, marketers, and anyone involved in the retail industry seeking to stay ahead of the curve. Product Summary: Business book, retail strategy, updated edition, Barbara E. Kahn, COVID-19 impact, consumer behavior, e-commerce, omnichannel, market disruption, business innovation.