The Seven Principles of Digital Business Strategy by Niall McKeown PAPERBACK

The Seven Principles of Digital Business Strategy\nby Niall McKeown\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Niall McKeown\nTitle: The Seven Principles of Digital Business Strategy\nFormat: Paperback\nLanguage: English\nTopic: Advertising\nPublisher: Business Expert Press\nPublication year: 2017\nISBN-13: 9781631570339\nISBN-10: 1631570331\n\n------------------------------\nDescription\n------------------------------\nStrategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered. If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology?\n\nThis book is not about why you should digitally transform and become more strategic; it\u2019s about how. It l.