Beat the Incumbent by Louis Perron - 9781635768404
Diversion Books
Beat the IncumbentProven Strategies and Tactics to Win Elections\nAuthor(s): Louis Perron\nFormat: Hardback\nPublisher: Diversion Books, United States\nImprint: Radius Book Group\nISBN-13: 9781635768404, 978-1635768404\nSynopsis\nIncumbents enjoy many advantages when they seek reelection, but their distinct disadvantages (such as not fulfilling promises or staying within the status quo) are ripe weaknesses for opposing candidates to knock them down. Studying the US's Barack Obama, Ukraine's Volodymyr Zelensky, and France's Emmanuel Macron, among many other candidates, political strategist Louis Perron, PhD, describes tactics to assess the strength of the incumbent, the quality of the challenger, and how to control and win a campaign. \n\nReaders interested in running for office or in assisting a political campaign will learn how to build a top-notch team, define your target audience, increase your media presence, develop your message, advertise effectively, deliver great speeches, an.
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