#Share - 9781637424148

Business Expert Press

#ShareBuilding Social Media Word of Mouth\nAuthor(s): Natalie T. Wood, Caroline K. Muoz\nFormat: Paperback\nPublisher: Business Expert Press, United States\nImprint: Business Expert Press\nISBN-13: 9781637424148, 978-1637424148\nSynopsis\nThe purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing [url] day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.\n\nElectronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)a subset of eWOMhas incredible reach with the potential to influence over [url] billion active social media consumers.\n\nThe purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together in.