Corporate Relationship Management Strategy Maiorescu Paperback 9781637427569
Corporate Relationship Management StrategyAuthor(s): Roxana D. Maiorescu\nFormat: Paperback\nPublisher: Business Expert Press, United States\nImprint: Business Expert Press\nISBN-13: 9781637427569, 978-1637427569\nSynopsis\nThis book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship [url] draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders' identification with the company.\n\nThe reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, int.
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