Outmarket the Competition : Advanced Marketing Tactics to Drive Growth and Profitability

Greenleaf Book Group LLC

Outmarket the CompetitionAdvanced Marketing Tactics to Drive Growth and Profitability\nAuthor(s): Nick Doyle\nFormat: Hardback\nPublisher: Greenleaf Book Group LLC, United States\nImprint: Fast company Press\nISBN-13: 9781639081035, 978-1639081035\nSynopsis\nThe ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition.\n\n Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can't increase sales--their channels and budgets are maxed out. To meet today's challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems. \n\n In his book, marketing expert Nick Doyle offers what he calls the \""Five-Tactic Marketing Framework,\"" which unifies brand marketing, performance marketing, integrated campaig.