Assemblage : The Art and Science of Brand Transformation by Emmanuel Probst ...

Ideapress Publishing

\u0093Probst\u0092s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete \u0085 A fascinating\u0097and surprisingly fun\u0097wide-angle look at advertising.\u0094 \u0097 Kirkus Reviews (starred review)\nBrandscan no longer force-feed us a plethora of products we don\u0092t need. To succeed,brands must transform us and the world we live in.\nAssemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components.\nAssemblage willshow you\n Whyperception is the truth and how to shape people\u0092s perceptions\n Whywe relate to antiheroes, villains, and saviors\n Howbrands can reassure consumers about their past, present, and future\n Howto leverage data and insights to deliver a\n\nAssemblage\nThe Art and Science of Brand Transformation\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery;